I worked with Blind Owl from its humble beginnings and I helped to shape the design, voice, and full identity of the brand. Whether I was exploring flavour profiles for a new coffee blend, designing the e-commerce website, or planning the latest seasonal photoshoot, I was involved with every step of this brand’s journey. Taking ownership of this brand’s day-to-day efficiency as well as its marketing for this coffee brand was a great experience to learn all about small business.