shoreline logo.jpg
final 2.jpg


Shoreline is an activewear company based in Cornwall.

With a client that makes surfing-inspired technical sportswear, I was briefed to create typographic choices that were inspired by the fluidity and durability of the Cornish coastline, and that also incorporated the iconography of a wave shape. Through close work with the client, the final typographic outcome (above) instead uses a hand-rendered ā€œSā€ shape to represent the fluid motion of a wave in what can also be a stand-alone logo in itself. This allows for a refined and recognisable brand identity that emulate the precision and high quality of the brand itself.