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Specsavers

I was asked by the client to create a new and engaging standardised brand identity for Specsavers in Bristol, specifically aiming to attract potential new customers during the new university academic year as new students moved into the area. I created illustrations that aligned with the pre-existing Specsavers identity, and hand-rendered typography to create branding for POS such as banners, bookmarks, and business cards that intended to convey a more up-todate and engaging aesthetic solution. This resulted in a direct influx of new customers and a notable increase in revenue for the business.

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